Not Just 'Taco Journalism': Tech World Gets Serious About Latinos
Dynamic engagement is behind a boom in Latino-produced online media. One example: Texas blogger Armando Rayo calls himself a “taco journalist.” He explains how his dual heritage reflects a larger shift in interests in an interview with KERA's Lauren Silverman at SXSW Interactive. “I was born and raised here in Texas, I’m Mexican at heart but Tejano by birth so that experience is my own bicultural experience ... you won’t see me watching novelas, but you will see me watching the 'Daily Show',” Rayo says.
There are over fifty million Hispanic Americans - nine million in the state of Texas alone. Yet this fast-growing, digital media hungry audience has only recently caught the attention of big-name brands and TV Networks. At this year's South by Southwest Interactive festival in Austin, Latino entrepreneurs are talking about real ways to create content that speaks to the Hispanic audience.