Study Up For 'Think': Why Are We Crazy For Cupcakes? | KERA News

Study Up For 'Think': Why Are We Crazy For Cupcakes?

May 29, 2014

The cronut craze, the superfood frenzy and the truffle oil trend may be intentional palette fads cooked up by an unseen system of food advocates. At 1 p.m., David Sax, who explores the objectives of popularizing food in his book "The Tastemakers: Why We're Crazy for Cupcakes But Fed Up with Fondue," will join Krys Boyd to talk about what we eat and why we eat it on Think.

Get a head start and learn about the four different types of food trends

A trailer for the book shows various foodies explaining their dietary preferences in a humorous light.

The Huffington Post lists a handful (or more aptly a mouthful) of food trends sighted for 2014 so far.

Sax has also examined the decline of the Jewish delicatessen in his 2009 book "Save the Deli." A blog for the book posted occurrences in the delicatessen community, including many deli opening listings, a deli cookbook recommendation and a deli duel announcement.

"Tastemakers: Why We're Crazy for Cupcakes But Fed Up with Fondue" has its own website where onlookers can take a quiz to see if they are a tastemaker as well as read an excerpt from the book.

Listen to Think on KERA 90.1 at noon and 9 p.m. Monday through Thursday. You can also stream the show live online. 

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