Southwest Airlines will put a new paint job on its planes, adding a splash of bright color as it enters middle age and faces many changes. It's also adding a social media "Listening Center."
The airline introduced its new livery Monday during an event in a hangar at its headquarters next to Dallas Love Field.
Blue is still the dominant color, but the planes will also have red, yellow and blue swooshes on the tail and wing tips. Southwest calls it “Heart One.”
Southwest wasn't able to keep it a surprise. Pictures of a Boeing 737 in the new livery leaked on the Internet over the weekend.
The change comes in a year during which 43-year-old Southwest has begun international flights, expanded in New York and Washington, D.C., and is freed from longtime government limits on its Dallas schedule.
Those restrictions go away in October once the Wright Amendment comes to an end.
The amendment has long limited Southwest to offer nonstop service from Love Field to nine states, including Texas.
Here’s a time-lapse video of a Southwest plane getting the new look: