The Unexplored Key To 'Free' At The DMA

3:51 pm
Wed December 5, 2012

The Unexplored Key To 'Free' At The DMA

Lead in text: 
The headlines since last week's announcement have focused on how the Dallas Museum of Art is offering free admission starting next month. But KERA's Jerome Weeks zooms in on the parts of the plan -- free membership and sophisticated geographic data mining -- that could prove to be long-term game changers for museums.
The Dallas Museum of Art's decision to start admitting visitors for free has been extolled by everyone - from an art critic in the London Guardian to Jackie Floyd, the Morning News columnist and self-described ' art dunce.'