Sid Bass | KERA News

Sid Bass

imelda / Flickr

Blue Bell's chief executive has told shareholders that Texas billionaire Sid Bass will lend the company up to $125 million and that the investment is essential for the popular ice-cream maker to remain in business.

Sarah Richter / Flickr

Blue Bell Creameries has announced an investment by a prominent Fort Worth businessman will "ensure" the return of its ice cream products to the market.