Hope Hicks | KERA News

Hope Hicks

If you Google interim White House communications director Hope Hicks, you'll find plenty of articles referencing her youth (she's 28), her time as a model and her work in corporate public relations for Ivanka Trump's brand.

But people who know her say if that's all you hear, you'll conjure an incomplete image of Hicks.

"They say, 'Well, Hope is so beautiful. She's a model, that's the only reason Donald Trump hired [her]' — it's not true at all," says Sam Nunberg, an adviser to President Trump from 2011 to mid-2015. "Anybody who underestimates her is making a big mistake."

Hope Hicks, one of President Trump's rarely seen but longest-serving aides, has been named interim White House communications director, filling the position left vacant by Anthony Scaramucci after his 10-day tenure.

Hicks will work alongside press secretary Sarah Huckabee Sanders until a permanent replacement is found, the White House said. She has been serving as director of strategic communications.

"We will make an announcement on a permanent communications director at the appropriate time," a White House official said.