food pantry | KERA News

food pantry

Bill Zeeble / KERA News

Outside at Cedar Valley College in Lancaster, Trisha Cunningham stands in front of a food bank on wheels. It’s filled with 3,000 pounds of fresh corn, cauliflower and potatoes. Volunteers are handing out the food to students.

You see "nudging" all of the time at the grocery store, but you probably don't realize it. Think 12-packs of soda stacked in a pyramid near the register, or tortilla chips and salsa placed side-by-side at the end of an aisle.

"Nudging" — a sales tactic that tries to make food look more appealing and easy to reach — encourages people to buy something. And as several food banks around the country have been learning, the tactic works well.

Courtney Collins / KERA News

After announcing a 10-year plan to jump from 62 million meals a year to 92 million, staffers at the North Texas Food Bank admit, it will be a challenging decade.

Forget 10 years down the road, serving as much as they do now isn’t exactly a cinch.