Texas has a barbecue joint known as much for the line of people waiting outside as for its tender brisket.
At Franklin Barbecue in Austin, people start lining up around 5 a.m., waiting six hours, chatting with others in line until the restaurant opens at 11 a.m.
This barbecue place is such a big deal that entrepreneurs like Desmond Roldan are cashing in on its fans.
"People know me. I'm a big deal," he says, chuckling.