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From The Newsroom: Marketing Mammograms; A Magic Book

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At Solis Women's Health, there are no "patients" having a "cancer screening." They’re "visitors" coming for a "well-woman exam."";

In today's Morning Edition local block from the KERA Newsroom: Addison is home to the largest breast imaging company in the U.S. Even they have trouble convincing women to go in for regular mammograms. Lauren Silverman reports how Solis Women’s Health is trying to make the experience more comfortable.  And the pricetag on a high-concept graphic novel by one North Texas artist: $15,000. Dallas Art Fair co-founder Chris Byrne reveals the secrets of his magician protagonist in an interview with Jerome Weeks.

 

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Lyndsay Knecht is assistant producer for Think.