KERA, the home of public radio and television in North Texas, unveiled a refreshed brand today that includes a new logo and a new sound signature.
The changes are part of a rebranding and audience development campaign KERA has created with Dallas-based creative agency Commerce House.
"This is a bold campaign that will allow KERA to connect with new audiences like never before, while deepening our relationship with those who already love what we do," said Mary Anne Alhadeff, president and CEO of KERA.
One goal of the campaign is to make the visual representation of each of KERA's platforms more cohesive. KERA's family of brands -- including KERA TV, KERA FM, KXT 91.7 and Art&Seek -- is unified by a design treatment that resembles a speech bubble. It's designed to signify the civil conversations audiences can find on KERA.
You can read more about the campaign here.
And you can hear the new KERA sound signature -- known as a mnemonic -- and read about the woman who created it, North Texas musician Kaela Sinclair, at Art&Seek.