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How Instagram Is Changing The Art Market

Hady Mawajdeh
A tease of Dallas artist Dan Lam's exhibition "Coquette" on view at Fort Works Art. Photos: Hady Mawajdeh

Dan Lam is a 28-year-old Dallas artist. Lam creates sculptures out of polyurethane foam, acrylic paint and epoxy resin. They sort of look like alien creatures or melting blobs and the internet loves them. And for that, she credits Instagram.

Lam has nearly 76,000 followers on Instagram. About 65,000 of them started following her this year.

“It’s huge. The amount of exposure that I’ve gotten has been unreal. And, I think that that kind of exposure is something that normally, in the past, might have happened over the course of years and it happened in the course of like eight months for me.”

Even celebrities like Miley Cyrus follow her and Cyrus has purchased Lam’s work. Lam’s average piece goes for $1,200. Her larger sculptures go for as much as $4,500. And Lam says Instagram helps artists like her get into galleries.

Find out how art galleries are embracing Instagram and what effects it's having are the worldwide art market by visiting Art&Seek